BCG + TED | JAZZ VS SYMPHONY

We collaborated with TED and the Boston Consulting Group to develop this narrative and animated video, which is a musical exploration for how a CEO should lead.

CLIPS GALLERY

STILLS GALLERY

CREDITS

CLIENT:
Boston Consulting Group + TED

DIRECTED BY:
Tomato Beach

CREATIVE DIRECTOR:
Kirill Yeretsky

WRITTEN BY:
Addison Anderson

Based on an article
by John Clarkeson

NARRATOR:
John Clarkeson

ANIMATION:
Kirill Yeretsky

DESIGN & STORYBOARDS:
Wing Luo

MUSIC COMPOSER:
Stephen LaRosa

SOUND DESIGNER:
Michael Feuser
Andrea Bella